Why I’m Voting Yes on Measure ART

Redondo Beach has spent years discussing how to bring new life to our commercial corridors while protecting the neighborhoods around them. Measure ART gives us an opportunity to put that planning into action.

I support Measure ART because I want our city to have thriving local businesses, more places to shop and dine close to home, and a stronger economic foundation to support the services we all depend on.

On November 3, I encourage you to join me in voting yes.

A plan shaped by years of community involvement

My involvement in this work began well before I joined the City Council. I served on the General Plan Advisory Committee, which spent seven years working through the issues and recommendations that helped shape our General Plan update.

That work involved residents, public meetings, and detailed discussions about the future of Redondo Beach. It then moved through Planning Commission and City Council review, along with environmental analysis and additional opportunities for public input.

I understand how much thought went into this process because I participated in it. Measure ART is an opportunity to move that work forward.

More opportunities for local businesses

Artesia and Aviation Boulevards have tremendous potential. We already have businesses worth visiting and supporting, and we should make it easier for existing owners to reinvest and for new businesses to open alongside them.

Measure ART updates development standards to create more room for commercial investment. The goal is to encourage restaurants, shops, jobs, and gathering places that give residents more reasons to spend time and money here in Redondo Beach.

Changing the rules will not transform these corridors overnight. It will give property owners and businesses more practical opportunities to improve them.

Clear standards for development

The Artesia and Aviation changes pair additional development capacity with specific design requirements:

• Buildings limited to three stories, with upper-story step-backs.
• At least 70% transparent storefronts for ground-floor retail facing the boulevards.
• Requirements for quality building materials and shade features.
• Rooftop dining subject to permits, noise controls, lighting requirements, and setbacks from adjoining residential zones.

These standards are intended to make the corridors more inviting for pedestrians while addressing compatibility with nearby homes. Rooftop dining also has separate limits on structures above the roof.

Benefits that reach beyond North Redondo

Measure ART also addresses certain commercial properties along Pacific Coast Highway and industrial properties north of Manhattan Beach Boulevard. It includes reductions in allowed housing density on some residential and mixed-use properties.

As a District 1 council member and a longtime Riviera Village business owner, I see healthy commercial districts as an asset to the entire city. They create places to gather, support local jobs, and help keep spending in our community.

Measure ART does not raise tax rates. Successful new investment can expand our tax base and help support public safety, street maintenance, parks, and other city services. The amount and timing of that revenue will depend on what businesses and property owners actually build and operate.

Our opportunity to move forward

Under our City Charter, these major land-use changes require voter approval. Measure ART puts that decision in residents’ hands.

For me, the choice is about creating opportunities for thoughtful investment while setting clear expectations for development. After years of community work, I believe we are ready to take that step.

Please join me in voting YES on Measure ART on November 3.

You can review the ballot materials through the City Clerk’s election webpage.