Physicist, engineer, Internet Oldtimer. People say I started the first Affiliate Program. When asked, some friends say I’ve been around since dirt. I’m not that old!
Work
Yes, I’ve been online forever (ARPANET account in 1985, Classifieds since 1994) so I have lots of experience in Web, marketing, affiliate, mobile apps, and more. I also used to blog a lot in the early 2000s for ReveNews and the official ad:tech blog.
I’ve moved quite a bit into mobile now, and my company makes apps. We’ve done hundreds of them for ourselves and others. We can do yours too.
Bio
I started my career in the Aerospace industry doing things I still can’t talk about, working in advanced Infrared technology, project management, and marketing. I worked with companies such as Hughes Aircraft, Lockheed-Martin, Raytheon, and TRW, as well as the National Reconnaissance Office, US Air Force, and other government agencies. I am one of the pioneers in online affiliate programs, creating a program in 1996 (predating Amazon by over three months), and I am now a recognized expert and speaker at industry events.
I am the COO of EPage, Inc. which has been based in Redondo Beach since 1994, and with our offices in Redondo Beach, CA since 1999. EPage was originally a “dot com” e-commerce business, but over the years we have moved to other business models, such as an online ad network serving hundreds of millions of ads per day. Currently, EPage develops websites and mobile apps for clients around the globe.
Public Service
I was elected to the Redondo Beach Unified School District Board of Education in 2013 (and re-elected in 2017) where I have been board president twice. I also served four years on the board of the Southern California Career Technical Education (SoCal ROC) school where I was also President of the board.
I was appointed to the City of Redondo Beach EIFD Public Financing Authority Board of Directors in July 2019 and served until my term on the school board expired in April 2021. This board was created to oversee a new financing district to enable improvement of the power plant property to include open spaces, coastal access, a wetlands remediation, and park lands – among other environmental benefits to the area.
Other City of Redondo Beach appointed positions include serving on the General Plan Advisory Committee (2017-present), Green Task Force (2007-2008), and Citizens Police Academy (Class #12, 1999).
In 2020 I decided to run for Redondo Beach City Council (March 2021 election) – and lost.
Business
After trying to start up a trade association for the Affiliate Marketing industry on my own in 2005-2006, I was a founder of the Performance Marketing Association and served as a Founding Board of Director and Treasurer from 2008-2011.
I served as the chair of the South Bay Workforce Investment Board Digital Media & Information Technology Committee that identified the need for broadband that turned into the South Bay Fiber Network.
View my full resume on LinkedIn.
Volunteering
I also spend a lot of my time volunteering. I have served at every level of the PTA in California, with numerous positions at the unit and council level, and a few at the District, State, and National levels too. I was elected Director of Communications for the Thirty-Third District PTA for the 2015-2017 term and Director of Membership for the 2019-2021 term. I served as Vice President for Communications for California State PTA from 2017 to 2019. I previously served as a member of the National PTA Diversity, Inclusion, and Outreach Committee and as Parliamentarian for California State PTA for the 2021-23 term. I was elected as the Vice President for Education for California State PTA for the 2023-25 term.
I also serve on the boards of the nonprofits Keep the Esplanade Beautiful and Oral Healthcare In Communities and Neighborhoods Program.
Ancient History
In 1985, I won a contest that was featured on national television. See it here: MIT 2.70 Ping Pong Harvest
Here’s a fun video of us loudly driving away from our wedding.
Media
- BallotPedia Profile
- Voters Edge Profile (City Council 2021)
- Voters Edge Profile (School Board 2017)
- Quora Profile
- YouTube (EPageBrad)
- YouTube (Brad Waller)
- Redondo Beach reelects Brand, newcomer Zein Obagi Jr. takes City Council District 4 (March 12, 2021)
- Redondo Beach Election 2021 Candidates Forums, presented by Easy Reader and the League of Women Voters (February 22, 2021)
- City Council candidates want to make Redondo Beach economically viable (February 19, 2021)
- Redondo Beach city council candidates discuss environmental issues, smoking ban (February 16, 2021)
- Redondo Beach City Council candidates talk environment and mask mandate at virtual forum (February 12, 2021)
- Redondo Beach City Council: 7 candidates for seats in Districts 1, 2 and 4 (February 11, 2021)
- Another Election Already? Why Redondo Beach is Returning to the Polls on March 2 (February 10, 2021)
- Redondo Beach: How to tune in to forums and how to vote in the March 2 election (February 9, 2021)
- Redondo Beach: What you need to know about March 2 elections (February 8, 2021)
- Redondo Beach: Prepare for March 2 Redondo Beach mayor, city attorney and city council candidate forums this week (February 5, 2021)
- Redondo Beach: Prepare for March 2 elections with candidate forums, debates (
- Redondo’s off-year elections draw crowded fields for council, schools (December 18, 2021)
- Candidates finalized for Redondo Beach election in March (December 16, 2020)
- Redondo Union High Class of 2020 celebrates with car parade, time capsule video (June 17, 2020)
- RBUSD closes campuses, online classes become ‘new normal’ (March 20, 2020)
- RBUSD to close campuses, begin online instruction (March 13, 2020)
- State Bond Measure Splits School Districts (February 27, 2020)
- Supporters line up to back RUHS coach (February 13, 2020)
- Budding developers win Lieu’s contest (January 17, 2020)
- RBUSD, City to approve policing partnership (August 31, 2019)
- Parras student fights stigmatizing dress code violators (May 30, 2019)
- Green Team divides and conquers its trash (May 18, 2109)
- How 3 Redondo Beach teens are challenging a middle school dress code they say is unfair to girls (May 16, 2019)
- Redondo Beach teens challenge middle school dress code — and administrators are responding (May 15, 2019)
- This is Affiliate Marketing podcast (January 18, 2019)
- Redondo Beach approves South Bay Galleria, adding skate park and more open space (January 16, 2019)
- Kensington nearing completion (January 5, 2019)
- Kensington Senior Living, slated to open in summer, offers a live video feed from the beach (December 6, 2018)
- Shores officially renamed for Patricia Dreizler (September 15, 2018)
- Redondo Beach Educational Foundation presents more than $1 million to school district (Aug 31, 2018)
- RBUSD considers renaming Redondo Shores for Pat Dreizler (August 3, 2018)
- Police K9 demo packs Sea Hawk Bowl (July 28, 2018)
- Kensington Senior Living breaks ground in Redondo Beach (January 22, 2018)
- Flexible seating, classroom tech engage students (December 2, 2017)
- The Phantom of Redondo Union (November 23, 2017)
- Redondo Beach school board extends terms by more than a year (August 23, 2017)
- Redondo Beach School District explores separating from City (June 17, 2017)
- Al Muratsuchi Hosts Redondo Beach Community Coffee (May 26, 2017)
- Redondo Beach schools honored with Green Ribbon (March 18, 2017)
- Redondo Beach 2017 Election Results: Measure C Passes; Waterfront Redevelopment In Jeopardy (March 8, 2017)
- Election 2017: Bill Brand ousts Mayor Steve Aspel in Redondo Beach (March 8, 2017)
- Bill Brand and Measure C victorious in Redondo Beach election (March 7, 2017)
- March 7 Voter’s Guide: Redondo Beach’s Brad Waller (Febrary 15, 2017)
- Redondo Beach election candidates, in their own words (January 5, 2017)
- Beach 2016: Stage set for Redondo’s Election Ballot Battle Royale (December 29, 2016)
- About Town in Redondo Beach: 2017 local election candidates; DUI checkpoint planned (December 16, 2016)
- 18 candidates in Redondo Beach file for March election (December 15, 2016)
- Here’s what South Bay offices are up for election in March (December 5, 2016)
- RBPD introduces bomb-vapor sniffing K9 (September 29, 2016)
- State of the Schools: Redondo Beach thrives with community partnerships (June 9, 2016)
- Wind-felled trees cost RBUSD thousands (April 27, 2016)
- Redondo Union students plan to cut beach trash (October 28, 2015)
- Small Business Spotlight: EPage.com (January 9, 2014)
- Redondo Union High to expand drug-sniffing dog program (December 28, 2103)
- Redondo Beach Year in Review: A political marathon, murders, and a manhunt (December 26, 2013)
- Redondo Beach Board of Education welcomes members, talks state budget (April 11, 2013)
- Meet Your New School Board: Brad Waller (April 1, 2013)
- RB election: Measure A loses, Aspel and Kilroy in runoff for mayor (March 11, 2013)
- Aspel leads mayor’s race, Measure A losing with more votes to count (March 7, 2013)
- Redondo Beach election: Measure A losing, runoff scheduled for May 14 (March 6, 2013)
- Former councilman challenges 3 incumbents in Redondo Beach school board race (February 11, 2013)
- Self Service App Building (January 2013)
- Candidates set for March 5 Redondo election (December 8, 2012)
- Redondo Beach candidates announced (December 7, 2012)
- South Bay candidates look ahead to March 5 municipal elections (December 7, 2012)
- Filing period underway for packed March Redondo ballot (November 14, 2012)
- Filing period opens for March elections in South Bay, Los Angeles (November 11, 2012)
- Mobile App Development: So Many Choices, So Few Guarantees (Jun 3, 2010)
- Michael Stark Broker Realtor Interview Of Brad Waller (March 4, 2010)
- Q&A: Brad Waller of the Performance Marketing Alliance (March 10th 2009)
- Bratz given their walking papers (December 9, 2008)
- No Chain, No Gain (February 1, 2000)